Validate pricing, positioning, and market entry before you learn the hard way
Walk away with validated pricing, positioning, or go-to-market strategy. Not a research report
Sales materials, pricing pages, positioning docs. Deliverables that go straight to your team
Twenty structured interviews with evolving prototypes. Conviction on your timeline
Prototype based VOC research
Advised $10B+ AUM PE fund on commercial due diligence of enterprise software target. Tested positioning and pricing through 15 VOC interviews using clickable prototypes with customers and competitor users. Validated value creation levers before close.
Advised $500M+ manufacturer on positioning and pricing for new market entry. Iterative expert interviews using prototypes to test value props and service configurations. Delivered validated positioning that went straight into sales materials.
Advised regulatory technology company on pricing strategy. VOC interviews across org sizes and verticals using prototype pricing screens to test willingness-to-pay. Refined into tested pricing architecture by segment.
Advised public EdTech company on international market entry. Customer interviews with localized prototypes to validate education practices, unmet needs, and willingness to pay. Delivered market entry playbook vetted by actual buyers.