- Competitive strategy and market positioning
- Channel strategy, planogram optimization, and new partner identification
- E-commerce strategy configured around distribution and fulfillment economics
- Product line extension and brand strength assessment
- Go-to-market for adjacent markets and new mobility segments
Industries:
Automotive and Mobility
Amid's Automotive & Mobility practice helps companies across the value chain make better decisions on pricing, channels, growth strategy, and competitive positioning. We bring analytical tools that model demand, pricing elasticity, and site-level performance alongside practitioners who understand aftermarket distribution, OEM channel dynamics, and the economics of new mobility. The work spans PE-backed aftermarket platforms, OEM suppliers, and emerging EV and infrastructure businesses.
Practice areas within Automotive & Mobility
Special capabilities supporting Automotive & Mobility work
Earshot
Optimizes product data and digital presence for agentic commerce, ensuring SKUs surface when AI systems research and recommend on behalf of buyers. Critical for aftermarket and parts businesses with large catalogs.
Stratum
Models how automotive businesses perform under different demand, pricing, and market scenarios, linking operating assumptions to financial outcomes across the hold period or planning horizon.
Terrain Lab
Analyzes distribution coverage, shipping speed, and site positioning geospatially. Identifies gaps in market coverage and optimizes where to fulfill from based on distance-to-customer economics.
Customer Lab
Runs structured VOC, customer decision journey research, and behavioral interviews to surface what actually drives purchase and loyalty decisions across B2B and B2C automotive buyers.
Economic Signal Lab
Tracks demand signals, commodity indices, and macro indicators that affect automotive margins and volume. Gives commercial teams a forward view independent of internal forecasts.
Capabilities underpinning Automotive and Mobility Practice
Our consultants' client work spans the automotive and mobility ecosystem
Proven impact from manufacturing floors to service bays to boardrooms
Auto Aftermarket E-Commerce - Pricing & Distribution Strategy
Revamped e-commerce, brand, and merchandising strategy for a PE-backed auto aftermarket retailer, informed by customer research, brand analysis, and pricing analytics.
Auto Services - Site Performance Analytics
Evaluated performance variability across auto service chain's locations using multiple regression and panel analysis, backed by customer surveys. Delivered commercially oriented recommendations to improve per-site economics
Auto Filtration - Competitive & Channel Strategy
Advised an auto filter manufacturer on competitive positioning, channel strategy, pricing, planogram optimization, new channel partners, and product line extensions.
EV Components - Market Strategy & Investment Case
Evaluated market viability for an emerging EV component category to inform a major capex decision and industrial partnership strategy. Modeled commodity risk and demand variability across scenarios to stress-test the business case.