- Customer cohort analysis, retention modeling, and churn drivers
- Market sizing through bottom-up triangulation and independent data sources
- Competitive positioning, switching costs, and share-of-wallet analysis
- Channel and go-to-market diligence
- Revenue quality and growth durability assessment
- Red flag identification and downside scenario testing
Industries:
Private Equity
Amid supports PE funds through commercial diligence, portco value creation, and exit preparation, with particular depth in tech, tech-enabled services, and industrials. We lean on proprietary analytical tools that produce independent conviction: algorithmic scenario modeling, geospatial target mapping, and structured customer research. Not repackaged management narratives.
Practice areas within Private Equity
Special capabilities underpinning PE practice work
Stratum
Models how targets and portcos perform under different leverage, growth, and market scenarios before capital is committed. GPs see how operating assumptions flow to fund-level returns, not just portco P&L
Terrain Lab
Terrain Lab
Customer Lab
Validates demand, willingness to pay, and expansion potential through behavioral interviews and product mock-ups. Produces signal that's independent of management references and sell-side customer calls.
Economic Signal Lab
Tracks macro and sector-level demand indicators that affect deal timing, portco trajectory, and exit windows. Gives funds a demand picture that doesn't depend on management's forecast.
How Amid is unique in serving Private Equity clients
How Amid is unique in serving Private Equity clients
Battle-tested across mega-funds, middle market, and growth equity
Software & Technology
A growth equity fund validated a vertical SaaS target's expansion potential through customer interviews, cohort analysis, and competitive benchmarking, identifying $30M of addressable ARR
Industrial & Manufacturing
Conducted due diligence on an auto aftermarket manufacturer, evaluating end-customer demand, distribution channels, and factory operations through onsite visits in China
Consumer & Retail
Advised a PE-backed consumer portfolio company on growth strategy, evaluating end-market potential across channels. Work centered on VOC and customer decision journey research, leading to an e-commerce overhaul that drove 50%+ topline growth in two years.
Moving & Logistics
Conducted due diligence on a multistate moving services company, evaluating end-market growth potential, risk of disintermediation, cyclicality, and brand health.