Why We're Here
Uncertainty isn't the enemy of good decisions. It's the context for all of them.
Our Mission
The world is changing faster than most companies plan for. The gap between what leadership teams know and what they act on is widening. Strategy without execution is a luxury nobody can afford.
We founded Amid to close that gap.
We're a consultancy and collective that builds models, ships products, and staffs operators who stay until the work is done. Six labs, each with proprietary tools and methodologies. Not service lines. Technical edge.
We work with PE funds, Fortune 500 companies, and tech-enabled businesses that need to plan two years ahead and can't afford to wait six months for a deck.
Founded by Ted Perkins. Ex-McKinsey, Houlihan Lokey.
What our labs do
We leverage real-world data to preserve and capture value.
Show the full distribution of outcomes, not just three scenarios. Track how AI systems see your brand and optimize what they find. Combine satellite data with economic signals to answer questions no single dataset can. Compress the path from hypothesis to validated direction in weeks. Stress-test your business against the agentic future before it arrives.